2021
Cemerlang Toys
Real operational work in the toy business exposed recurring problems in employee management, records, stock, sales, and reporting.
Our story
From real problems to useful software.
What started as internal business software grew into an independent software publisher. 21Kent now brings together business products, personal finance software, developer tools, and carefully separated experiments.
Software Publisher
21Kent · Medan, Indonesia · Est. 2021
Where it started
The business came first. The software followed.
Cemerlang Toys · Medan
Cemerlang Toys is the real operating business whose recurring work exposed the first problems we needed to solve. The pattern was simple: find a real friction, build a useful tool, then take the lesson further.
Read the origin storyA short history
How 21Kent developed
2021 marks the operating origin. 2024 marks 21Kent becoming the publisher and shared home for the software.
2022
Internal tools
Software began as tools for our own operations. HRMudah was the first product tied directly to a need inside Cemerlang Toys.
2024
21Kent
21Kent became the publisher and shared home for software that had grown beyond one internal workflow.
2025–2026
Beyond internal tools
The portfolio expanded across business operations, personal finance, developer workflows, and product experiments in 21Kent Lab.
Our belief
What connects the portfolio
Concrete problems
A product should have a specific job and a clearly understood user.
Honest status
Development, testing, and availability are stated without implying more than we can verify.
Useful over impressive
We prefer fewer steps, clear records, and dependable everyday behavior.
Keep going
Explore the products
See what each product does, who it is for, and its current status.