MEDAN, INDONESIA • EST. 2021
Indie Developer.
From Medan.
One person, one mission — building simple tools that truly help Indonesian SMEs.
Our Journey
Kent is born.
Not just a child — this moment sparked the vision of building tools from within a real business.
The first problem appears.
Managing toy store employees became frustrating with existing tools. Too complex, too expensive for small businesses.
First tool is built.
For ourselves first — HR Mudah was born from Cemerlang Toys' real needs. If it works for us, it works for others.
21Kent is officially born.
4 products. 1 mission. Simple tools tested in a real business, now available to all Indonesian SMEs.
MISSION
“Building tools that are simple, affordable, and truly useful for Indonesian SMEs.”
OUR VALUES
Born from Real Problems
Every product we use ourselves before releasing to the public.
For Indonesia
Designed specifically for how Indonesian businesses work.
Simple by Design
No unnecessary features. If it can be made easy, why make it complicated?
BUILT WITH
Android Apps
Web & Backend
START A CONVERSATION
We're always open to questions, feedback, and collaborations.